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Fewer Than 10% to 15% of All New Products Are

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Fewer than 10% to 15% of all new products are truly innovative and new to the world.In producing a new-to-the-world product,as opposed to a brand or line extension,a firm and a market face increased pressures in what two areas


Definitions:

Protein-synthesizing Machinery

The cellular components, including ribosomes, tRNA, and mRNA, responsible for the synthesis of proteins.

Base-pair Substitution

A type of genetic mutation where one nucleotide base is replaced by another, leading to changes in the DNA sequence.

Sickle Cell Anemia

A genetic blood disorder characterized by red blood cells that assume an abnormal, rigid, sickle shape, leading to severe pain and potential organ damage.

Frameshift

A type of genetic mutation caused by insertions or deletions of a number of nucleotides in a DNA sequence that is not divisible by three, leading to a shift in the reading frame of the genetic message and resulting in a potentially nonfunctional protein.

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