Licensing Is a Simple Way to Become Involved in International

question 116

Multiple Choice

Licensing is a simple way to become involved in international marketing.In licensing,the licensor issues a license to a foreign company to use a process,trademark,patent,or trade secret for a(n) ________.

• A) limited period of time
• B) fee or royalty
• C) exchange of information or propriety information
• D) exchange for access to the market place
• E) exchange for "their" process, trademark, patent, or secret

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Definitions:

Random Sampling

A method of selecting a sample from a population where each member has an equal chance of being chosen.

Gender Similarities

The perspective that emphasizes the similarities rather than differences between genders in various psychological traits and behaviors.

Psychological Differences

Variations in mental processes or behaviors among individuals due to various factors such as genetics, environment, or experiences.

Culture

The enduring behaviors, ideas, attitudes, values, and traditions shared by a group of people and transmitted from one generation to the next.