One Advantage of Global Marketing Is That It Can ________

question 130

Multiple Choice

One advantage of global marketing is that it can ________.

• A) facilitate adaptation to foreign countries
• B) allow for the same message to be used worldwide
• C) allow for individual countries to add their specific needs to the message
• D) facilitate the evaluation of the marketing message
• E) allow for uniformity of marketing practices

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Definitions:

Cash Ratio

A liquidity ratio that measures a company's ability to pay off its short-term liabilities with its cash and cash equivalents.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations with its current assets, calculated as current assets divided by current liabilities.

Cash Equivalents

Short-term, highly liquid investments that are easily convertible to a known amount of cash and are subject to an insignificant risk of changes in value.

Quick Ratio

A measure of a company's ability to meet its short-term obligations using its most liquid assets.