Licensing Is a Simple Way to Become Involved in International

question 116

Multiple Choice

Licensing is a simple way to become involved in international marketing.In licensing,the licensor issues a license to a foreign company to use a process,trademark,patent,or trade secret for a(n) ________.

• A) limited period of time
• B) fee or royalty
• C) exchange of information or propriety information
• D) exchange for access to the market place
• E) exchange for "their" process, trademark, patent, or secret

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Definitions:

Preliminary

Describes something that comes before the main event, subject, or activity, often serving as an initial or preparatory stage.

Sensitivity

The ability to detect or respond to slight changes, variations, or stimuli.

Muscular Strength

The ability of a muscle or group of muscles to exert force against resistance.

Vision

The faculty or state of being able to see; the ability to interpret the surrounding environment using light in the visible spectrum absorbed by the eyes.