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Discuss Three Advantages of Standardizing the Marketing Mix Worldwide

question 70

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Discuss three advantages of standardizing the marketing mix worldwide.


Definitions:

Authoritarian Parenting

An approach to child rearing that is characterized by high behavioral standards, strict punishment of misconduct, and little communication from child to parent.

Rigid and Controlling

Describes behavior that is inflexible and dictatorial, often limiting freedom and spontaneity in relationships or groups.

Family Closeness

The quality of having strong, supportive, and positive relationships among family members.

Communication

The exchange or transmission of information, thoughts, or messages through verbal, nonverbal, written, electronic, or other means.

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