Some of the Specific Means by Which Cause-Marketing Programs Can

question 8

Multiple Choice

Some of the specific means by which cause-marketing programs can build brand equity with consumers include _________.

• A) building brand awareness and enhancing brand image
• B) establishing brand credibility
• C) evoking brand feelings and creating a sense of brand community
• D) eliciting brand engagements
• E) all of the above

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Definitions:

Victimless Crimes

Legal offenses in which all parties consent and no one is directly harmed, although society may deem the action as immoral or illegal.

Calculated

Determined by mathematical process or careful planning and consideration.

Crime Category

A classification system for crimes, based on their nature, severity, and legal implications.

FBI Crime Statistics

FBI Crime Statistics are comprehensive data sets compiled by the Federal Bureau of Investigation that analyze crime trends and rates in the United States.