A _________ Is an Examination of a Company's Marketing Environment,objectives,strategies,and

question 111

Multiple Choice

A _________ is an examination of a company's marketing environment,objectives,strategies,and activities to determine problem areas and opportunities and to recommend a plan of action to improve the company's marketing performance.

• A) marketing plan
• B) marketing management
• C) marketing audit
• D) marketing intelligence
• E) marketing metric