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The Danger with Cause-Related Marketing Is That It Can Backfire

question 115

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The danger with cause-related marketing is that it can backfire if cynical consumers question the link between the product and the cause and see the firm as self-serving and exploitive.


Definitions:

PC

Personal Computer, a digital device designed for individual use, commonly used for tasks like browsing the internet, word processing, and gaming.

Input Technologies

Technologies that enable the entry of data into a computer system, such as keyboards, scanners, and voice recognition systems.

CPU

Central Processing Unit, the primary component of a computer that performs most of the processing inside a PC, executing instructions from software and hardware.

Thin Client

A lightweight computer that is designed to connect to a server-based computing environment, relying on the server for processing and data storage.

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