P&G Cites a Number of Advantages to a Category-Management Structure

question 104

Multiple Choice

P&G cites a number of advantages to a category-management structure.This new scheme is designed to ensure that _________.

• A) all categories receive adequate resources
• B) all brand mangers compete for limited dollars
• C) all brand managers compete for the positions in the largest categories
• D) all brand managers compete for new-product roll-outs and launches
• E) all brand managers compete for upper-level management positions

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Definitions:

Consumer's Income

The sum of money a consumer can spend on products and services.

Budget Line

A visual depiction of every potential combination of two products that can be bought within a specific budget at fixed prices.

After-Tax Income

The amount of net income remaining after all taxes (federal, state, local) have been deducted from the gross income.

Consumption

The act of using goods and services to satisfy needs and wants.