What Is the Danger to a Firm of Limiting Its

question 137

Multiple Choice

What is the danger to a firm of limiting its cause-related marketing to one particular cause

• A) It may limit the consumers or other stakeholders who could transfer positive feelings from the cause to the firm.
• B) The cause may go out of business as a cure is found or the problem(s) is(are) eliminated.
• C) The cause may be subject to government regulations or investigations, thereby embarrassing the firm.
• D) The cause may not reach enough consumers for the firm to realize a profit from the support.
• E) The firm must cover many bases because they sell to many consumers.

---

Definitions:

Compulsions

Repetitive behaviors or mental acts that an individual feels driven to perform in response to an obsession or according to rigid rules.

Related

Having a connection or association with something else, either by blood, context, or similarity.

Cleaning Compulsion

A common compulsion in which people feel compelled to keep cleaning themselves, their clothing, and their homes.

Rubber Gloves

Protective gloves made of rubber or a similar material, used to protect the hands from chemicals, infectious agents, and other potentially harmful substances.