In Response to Poor Performance Through a Particular Channel,marketing Management

question 39

Multiple Choice

In response to poor performance through a particular channel,marketing management can ________.

• A) establish a special charge for handling orders through that channel
• B) give more promotional aid to that channel
• C) reduce the number of sales calls and the amount of advertising going to that channel
• D) abandon the weakest units in that channel
• E) all of the above

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