Going Forward,there Are a Number of Imperatives to Achieving Marketing

question 70

Multiple Choice

Going forward,there are a number of imperatives to achieving marketing excellence.For example,marketers must ________.

• A) create new ideas if the company is to prosper in a hypercompetitive market
• B) strive for customer insight and treat customers differently but appropriately
• C) build strong brands through performance, more than through promotion
• D) go electronic and win through building superior information and communications systems
• E) all of the above

---

Definitions:

Total Utility

The aggregate level of satisfaction or fulfillment that a consumer receives through the consumption of goods or services.

Total Utility

This is the aggregate level of satisfaction or value that consumers derive from consuming a given amount of goods or services.

Marginal Utility

The additional satisfaction or utility received by consuming one more unit of a good or service.

Marginal Utility

The additional satisfaction or benefit (utility) that a consumer derives from purchasing one more unit of a good or service.