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Identify Three Key Success Factors in Developing and Implementing a Social

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Essay

Identify three key success factors in developing and implementing a social marketing program.

Define and identify examples of aversive racism.
Describe the components of intergroup relationships: prejudice, discrimination, and stereotypes.
Explain the natural inclination of the human mind towards categorization and its implications.
Understand the historical and cultural views on prejudice and stereotyping.

Definitions:

Strategic Alliance

An official contract between two or more entities to follow a series of mutually decided goals while maintaining their independent statuses.

Social Era

A period characterized by the significant impact of social media and networks on society, culture, and business practices.

Connections

The relationships or links between individuals or entities that can provide mutual benefits in personal or professional contexts.

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