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Given a home country and a foreign country, the international Fisher effect (IFE) suggests that:
Market Modification
Strategies or actions taken by a company to extend the life of a product or to increase its appeal by altering its market position or target audience.
Product's Characteristic
A defining attribute or quality of a product that may influence the consumer's purchase decision.
Product Modification
The process of altering an existing product's features, quality, or performance to increase its value, appeal, or utility to consumers.
Sleep Wellness Provider
A service or entity that offers solutions and strategies for improving quality of sleep, often incorporating both products and advice.
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