If a US Parent Is Setting Up a French Subsidiary, and Funds

question 30

Multiple Choice

If a U.S. parent is setting up a French subsidiary, and funds from the subsidiary will be periodically sent to the parent, the ideal situation from the parent's perspective is a ____ aFter the subsidiary is established.

• A)strengthening euro
• B)stable euro
• C)weak euro
• D)B and C are both ideal.

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Definitions:

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.

Positioning Statement

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.

Target Market

A specific group of consumers identified as the intended audience for a product or service, based on demographics, interests, and needs.

Core Market

The core market is the primary segment or audience that a company targets with its products or services, often considered the central focus of its business efforts and resources.