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An ad on the NewsNow Web site asks viewers to "send us your story and we might share it with the world." Ollie submits a manuscript, adding, "I accept your offer." Between NewsNow and Ollie, there is
Database Marketing
A form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service.
Marketing Strategies
Marketing strategies encompass the comprehensive plans and efforts by businesses to reach potential consumers and convert them into customers of their products or services.
Consumer Trends
are patterns of behavior among consumers that indicate how they are spending their time and money.
Online Shopping
The act of purchasing products or services over the Internet.
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