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Twyla's dock is damaged in a boating accident caused by Ulrich's negligence. Twyla agrees not to sue him if he will pay for the damage. If Ulrich fails to pay, Twyla can bring an action for breach of contract. This is
Audience's Needs
The requirements or expectations of the target group for which content or communication is designed.
Communication Model
A theoretical framework that describes the process of transmitting information from a sender to a receiver.
Mental Map
An individual's personal, internal representation of the spatial relationships between objects in their environment.
Selective Perception
The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.
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