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Ken, a real estate agent, assures Lily that a certain parcel of commercial property fronts on the most highly trafficked street in Metro City. Lily buys the property and then discovers that the street has no more traffic than any other in its vicinity. Lily is most likely a victim of
Gain-Loss Theory
A social psychological theory suggesting that an increase or decrease in the perceived value or approval from others influences attraction and emotional reactions.
Compliment Hypothesis
A proposition suggesting that positive feedback or flattery can enhance the effectiveness of a persuasive message.
Self-Esteem
A measure of how much you value and respect yourself.
Perceived Similarity
The extent to which individuals believe they share common attributes, beliefs, or interests with others.
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