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Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence presented.
Cognitive Structures
Mental frameworks or patterns that individuals use to organize and interpret information.
Source Credibility
The level of trustworthiness and expertise attributed to a source of information, influencing its persuasive power and impact on decisions.
Presence
Pertains to the state of being located in a particular place or the perceptible influence an entity exerts in its environment.
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