Sweetleaf Company Bottles and Sells Maple Syrup from Its Plant

question 3

Multiple Choice

Sweetleaf Company bottles and sells maple syrup from its plant in Vermont. On the labels is a logo that states "100% Genuine New England Maple Syrup Certified by the Northeast Maple Syrup Harvesters Association." This logo is

• A) ​a certification mark.
• B) ​none of the choices.
• C) ​a service mark.
• D) ​trade dress.

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Definitions:

Federal Records

Documents created or received by a government agency that are preserved as evidence of the organization, functions, policies, decisions, procedures, operations, or other activities.

Coefficient Alpha

A reliability coefficient that measures the internal consistency of a test or scale; it is commonly used in psychometrics.

Reliability

The reliability of an evaluation tool in generating steady and unchanging outcomes over various periods.

Spearman-Brown Formula

A mathematical formula that can be used with split-half or odd-even reliability estimates to increase the accuracy, which is impaired because of the shortening (splitting in half) of the test.