Without Authorization, Bennie Uses the Trademark of Cielo Coffee Company

question 66

Multiple Choice

Without authorization, Bennie uses the trademark of Cielo Coffee Company to promote cheap, flavorless candy, which is not similar to Cielo's products but diminishes the quality of the coffee company's mark. This is

• A) ​cybersquatting.
• B) ​typosquatting.
• C) ​trademark infringement.
• D) ​trademark dilution.

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Definitions:

Gross Margin

A financial metric that represents the difference between revenue and the cost of goods sold, expressed as a percentage of revenue, indicating the efficiency of a company in managing its production costs.

Customer Acquisition

The process of bringing new customers to a business through various marketing strategies and sales tactics.

Target Market

The specific group of customers that a business aims to reach with its products, services, and marketing efforts.

Break-Even Analysis

A financial calculation to determine the point at which revenue received equals the costs associated with receiving the revenue, used to identify profitability thresholds.