Soup Factory, Inc

question 23

Multiple Choice

Soup Factory, Inc., uses a Web site to provide downloadable information to prospective franchisees. This electronic information is the equivalent of an offer that must comply with

• A) ​no law.
• B) ​federal antitrust laws.
• C) ​the Federal Trade Commission's Franchise Rule.
• D) ​the Petroleum Marketing Practices Act.

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Definitions:

Product Benefit

A value or advantage that a product offers to its customers, distinguishing it from competitors' products.

Segmentation Variable

A characteristic used to divide a market into distinct segments, such as age, income, preferences, or geographic location.

Trial Close

A sales technique that involves asking a prospective buyer for their opinion or a soft commitment on a product or service before the final close.

Two-way Communication

An exchange of information that involves both parties speaking and listening effectively to ensure mutual understanding.