The Label on Cameron Ltd

question 4

Multiple Choice

The label on Cameron Ltd.'s beer reads, "British quality" and, beneath that phrase in small print, "Product of the U.S.A." Dave and other consumers file a class action against the brewer over the fact that its beer is not brewed in Great Britain. The plaintiffs' best ground for a possible recovery is most likely​

• A) ​misleading advertising.
• B) ​unethical labeling practices.
• C) ​inconsistent puffery.
• D) ​inferior taste.

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Definitions:

Moderator Variable

A type of variable in statistical analyses that influences the strength or direction of the relationship between an independent and a dependent variable.

Fragmented

Describes something that is broken into parts, disorganized, or lacks cohesion.

Job Enlargement

A job design technique that increases the number of tasks associated with a job to reduce monotony and enhance employee engagement.

Core Job Characteristics

Fundamental attributes of a job that affect an employee's motivation, satisfaction, and performance, according to job design theory.