In Response to the Growth in Native Advertising, the Federal

question 9

Multiple Choice

In response to the growth in native advertising, the Federal Trade Commission has issued guidelines for those who use the ads. The focus of the guidelines is whether consumers are able to

• A)differentiate advertising from other content.
• B)block traditional online ads.
• C)access the ads on small screens, such as those on phones.
• D)click a widget to be taken to a different site.

Appreciate the biological aspects and limits of conditioning and learning.

Differentiate between classical conditioning, operant conditioning, and observational learning concepts.

Understand various retail merchandise strategies and their applications.

Identify the impact of retail store environment on consumer behavior.

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Definitions:

Sensory Adaptation

The phenomenon where sensory receptors diminish in sensitivity to unchanging stimuli over time, resulting in a reduced sensation.

Unchanging Stimulus

A stimulus that remains constant over time, not varying in intensity, duration, or quality, which can lead to habituation or sensory adaptation in organisms.

Sensory Responsiveness

Describes an individual's tendency to react to and process sensory information in a particular way, which can vary widely among different people.

Difference Threshold

The minimum change in stimulation required to detect a difference between two stimuli, also known as the just noticeable difference (JND).