Match the Terms with Their Correct Meanings

question 78

Multiple Choice

Match the terms with their correct meanings.

-Nearsightedness

• A)anisocoria
• B)aphakia
• C)aqueous humor
• D)astigmatism
• E)cataract
• F)chalazion
• G)conjunctiva
• H)cycloplegic
• I)diplopia
• J)fluorescein angiography
• K)hemianopsia
• L)iritis
• M)keratitis
• N)macular degeneration
• O)myopia
• P)ophthalmoscopy
• Q)papilledema
• R)presbyopia
• S)sclera
• T)strabismus

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Definitions:

Co-branding

A marketing partnership between at least two different brands of goods or services, aiming to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them.

Brand Dilution

The weakening of a brand's strength or value due to its overuse, mismanagement, or excessive extension into areas outside its core competencies.

Brand Extension

The strategy of using an existing brand name to launch a new or modified product in a different category.

Brand Awareness

How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.