Examlex
ren/o: __________
Laggards
In the context of marketing and innovation, individuals who are the last to adopt new products or technologies, often resistant to change.
Late Majority
A group in the diffusion of innovation theory, representing consumers who adopt new products or technologies after the average member of society, often motivated by a desire to maintain the status quo.
Late Adopters
Individuals or groups who are among the last to use or accept new products, technologies, or ideas, often due to skepticism or resistance to change.
Favourable Attitudes
Refers to positive predispositions or feelings towards people, objects, or concepts.
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