Examlex
Match the terms with their correct meanings.
-Ring of muscles at the distal region of the stomach
Trial
A method used in marketing to allow potential customers to try a product or service for a limited time to assess its value or effectiveness.
Promotion-to-Sales Ratio
A metric analyzing the effectiveness of promotional activities by comparing the cost of promotion to the generated sales revenue.
Competitive Parity
A marketing strategy where a company matches the benefits or price points of its competitors to maintain or achieve competitive advantage.
Percentage of Sales
A financial metric that shows how much of a company's sales are generated over a period, often used to allocate marketing budget.
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