If Purchases Are Very Different Across Business Units, an Argument

question 41

True/False

If purchases are very different across business units, an argument could be made for decentralization.

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Definitions:

Sales Promotions

Short-term incentives designed to encourage the purchase or sale of a product or service.

Social Media

Social media encompasses the websites and applications that enable users to create and share content or to participate in social networking, fostering communication and information sharing.

Encoding

In communication, the process of converting a message into symbols or signals that can be understood by the receiver.

Decoding

The process by which a receiver interprets and gives meaning to a message that has been communicated.