Examlex
Which of the following is not one of the four categories found in a portfolio analysis matrix?
Primary Research
Original research conducted to gather fresh data firsthand, as opposed to analyzing existing data in secondary research.
Social Media Research
The process of obtaining data and insights from social media platforms to inform business decisions, understand consumer behavior, and analyze market trends.
Primary Research
This type of research involves the collection of first-hand data directly from sources or subjects through methods like surveys, interviews, and experiments.
Secondary Research
Secondary research uses existing data gathered by others, such as reports, studies, and public records, to analyze trends, market conditions, or competitors without original data collection.
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