Examlex
All of the following are examples of broad total cost of ownership categories except _____.
Market Segmentation
The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
End-use Segmentation
A marketing strategy that involves dividing the market based on how consumers intend to use the product.
Interpersonal Determinants
Factors that influence social interaction and relationships, including communication skills, attitudes, and behavioral patterns.
Motivational Influences
Factors that drive an individual to act or behave in a certain way, often related to the fulfillment of needs, desires, or goals.
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