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A/An _____ system provides status alerts, via e-mail, fax, pager, and so on, to a buyer or salesperson that a particular shipment has been delayed and that this may affect other entities in the supply chain.
Strategic Marketing Process
A systematic approach to planning and executing marketing strategies that align with a company's overall strategic goals and objectives.
Information Collected
Refers to the data gathered from various sources for the purpose of analysis, decision making, or strategic planning.
Marketing ROI
The return on investment from marketing activities, calculated by dividing the profit generated from marketing by the costs associated.
Measurement Technologies
Tools and systems used for determining the magnitude, quantity, or capacity of physical attributes or performance.
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