The Findings of a Qualitative Research Study Describe the Main

question 18

Multiple Choice

The findings of a qualitative research study describe the main essence of an experience but also show how the experience varies, depending on the individual or context. These results fall into which of Kearney's categories of qualitative research findings?

• A) Restricted by a priori frameworks
• B) Descriptive categories
• C) Shared pathway or meaning
• D) Description of experiential variation

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Definitions:

Quadrant A

A section of a Cartesian plane divided by the X and Y axes, used in mathematics and business to represent different categories or segments.

Strength

The capacity to withstand force or stress; often used to describe the robustness of materials, structures, or character.

Threat

A warning or indication of a possible danger, harm, or adverse condition.

Market Segment

A group of potential customers with similar needs, characteristics, or behaviors who might require separate products or marketing mixes.