The Determining Factor for a Researcher in Selecting a Qualitative

question 10

Multiple Choice

The determining factor for a researcher in selecting a qualitative research approach should be what?

• A) The need to test a theory
• B) The nature of the research question
• C) The age and gender of the research participants
• D) The availability of valid instruments to measure the phenomenon

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Definitions:

Selling Points

Unique or attractive aspects of a product or service that are emphasized in marketing or sales.

Potential Benefits

The possible advantages or positive outcomes that might arise from a particular action or decision.

AIDA Model

A marketing framework that outlines the process for achieving successful advertising or sales, including Attention, Interest, Desire, and Action.

Persuasive Messages

These are strategically crafted communications aimed at motivating a change in belief or behavior through logical reasoning and emotional appeal, similar to a persuasive message but focused on repeated encouragement.