When Two or More Mutually Exclusive Alternative Investments Have

question 12

Multiple Choice

When two or more mutually exclusive alternative investments have , neither the net present value nor the internal rate of return method yields reliable accept-reject information unless the projects are evaluated for an equal period of time.

• A)unequal lives
• B)unequal net cash flows
• C)unequal net investments
• D)a and b

---

Definitions:

Marketing Dashboards

Tools that aggregate and display key marketing metrics and KPIs to monitor performance and support decision-making.

Sales

The activities related to selling or the amount of goods or services sold in a given time period.

Evaluation

The systematic assessment of the value, importance, or quality of something, often for the purpose of making decisions or improvements.

Hierarchy of Effects

A model describing the stages a consumer goes through, from unawareness to the final action of purchasing, as the result of marketing activities.