An Advantage of Direct-Mail Appeals Is That They

question 44

Multiple Choice

An advantage of direct-mail appeals is that they

• A) cost very little.
• B) can be directed at specific subgroups of the population.
• C) can blanket the entire electorate.
• D) reach only the literate.
• E) can convince strong partisans to change their perspectives.

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Definitions:

Immediate Reinforcement

The prompt delivery of a reward or consequence following a behavior, which increases the likelihood of that behavior being repeated.

Modeling

Modeling refers to the process of representing, simulating, or teaching behavior, skills, or processes by example.

Respondent Behavior

Behavior that occurs as a direct response to a specific stimulus without conscious thought.

Spontaneous Recovery

In psychology, the reappearance of a conditioned response after a delay or period of extinction.