When Bob Woodward and Carl Bernstein Wrote the Stories That

question 7

Multiple Choice

When Bob Woodward and Carl Bernstein wrote the stories that broke the Watergate scandal, the reporters were acting as ___________.

• A) gatekeepers.
• B) scorekeepers.
• C) watchdogs.
• D) ombudsmen
• E) whistle blowers

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Definitions:

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perception.

IMC

Integrated Marketing Communications, a strategy aimed at unifying different marketing methods such as mass advertising, social media, and direct marketing to create a cohesive and consistent message.

Aggregate Spending

The total amount of expenditure made by all entities in an economy, including households, businesses, and the government, on goods and services.

Target Market

A specific group of consumers identified as the recipients of a particular marketing message or campaign, based on shared characteristics.