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Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
-Which of the three bottom lines encompassed by the Triple Bottom Line do you consider most important? Explain your answer.
Impulse Buying
An unplanned decision to buy a product or service, made just before a purchase.
Behavioral Economics
The study of how psychological, social, cognitive, and emotional factors affect economic decisions and the implications for market prices, returns, and resource allocation.
Retail Stores
Physical or online outlets that sell goods directly to consumers for personal or household consumption.
Behavioral Economist
An economist who studies the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.
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