Advertising That Is Designed to Persuade on the Basis of Human

question 71

Multiple Choice

Advertising that is designed to persuade on the basis of human emotions and emotional needs rather than reason relies on

• A) puffery.
• B) concealed facts.
• C) ambiguous wording.
• D) psychological appeals.

---

Definitions:

Weighted-Average Number

A calculation that takes into account the varying degrees of importance of the numbers in a dataset, giving some numbers more weight than others.

Common Shares

Shares of ownership in a corporation that entitle the shareholder to vote on corporate matters and receive dividends.

Fiscal Year

A financial year used by governments and businesses for accounting purposes, which may or may not align with the calendar year.

Convertible Bonds

Debt securities issued by a corporation that can be converted into a predetermined number of the company's equity shares.