Customer Relationship Management (CRM) Is the Ability of an Organization

question 88

True/False

Customer relationship management (CRM) is the ability of an organization to retain profitable customers.

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Definitions:

Acquisition

The process of acquiring control of another company by purchase of its shares or assets.

Not-For-Profit Organizations

Organizations that use surplus revenues to achieve their goals rather than distributing them as profit or dividends.

Reporting Objectives

The goals intended to be achieved through the preparation and presentation of financial reports, such as fairness, clarity, and accuracy.

CICA Handbook

The Canadian Institute of Chartered Accountants Handbook, containing the generally accepted accounting principles (GAAP) in Canada.