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Advertising that is designed to persuade on the basis of human emotions and emotional needs rather than reason relies on
Mass
An assessment of the quantity of substance contained within an object, usually expressed in kilograms or grams.
Chemical
A substance produced by or used in a chemical process, including elements and compounds.
Density
A measure of how much mass is contained in a given unit volume of a substance.
Volume
The size of the space covered by an object or a substance.
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