The Direct Linking of a Business's Product or Service to a Specified

question 4

Multiple Choice

The direct linking of a business's product or service to a specified charity is

• A) cause-related marketing.
• B) a public purpose partnership.
• C) cause branding.
• D) a joint venture.

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Definitions:

Legal Principles

Fundamental norms or rules that guide the application and interpretation of the law.

Virtual Currency

Digital representations of value that function as a medium of exchange, a unit of account, and/or a store of value, but do not have legal tender status.

Financial Institutions

Organizations that conduct financial transactions such as investments, loans, and deposits. Common examples include banks, credit unions, and insurance companies.

Anonymously

Acting or producing something without revealing one's identity.