An Approach by Which Corporate Giving Is Designed in a Way

question 41

Multiple Choice

An approach by which corporate giving is designed in a way that best fits with the firm's overall mission and goals is called

• A) strategic philanthropy.
• B) mission-driven giving.
• C) goal-directed philanthropy.
• D) directed giving.

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Definitions:

Festinger

Refers to Leon Festinger, a psychologist known for the theory of cognitive dissonance, which explores the discomfort felt when holding conflicting beliefs, values, or attitudes.

Cognitive Dissonance

A state of psychological discomfort arising from holding two or more conflicting beliefs, values, or attitudes simultaneously.

Discomfort Justification

The process of creating a reason or justification for enduring an unpleasant experience, often to reconcile cognitive dissonance.

Symbolic Self-Completion

A psychological theory suggesting individuals seek to acquire and display symbols that reflect their self-identity, especially when their identity is in question.