Examlex
The assumption that individuals act rationally implies that people:
Activation
The process in which something is prepared or initiated for use or action, often referring to physiological or neural functions.
Associations
Connections or relationships between thoughts, ideas, or concepts.
Unconscious
According to Freud, a reservoir of mostly unacceptable thoughts, wishes, feelings, and memories. According to contemporary psychologists, information processing of which we are unaware.
Serial Position Effect
A phenomenon in memory that suggests people tend to recall the first and last items in a series best, and the middle items worst.
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