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If investment is not sensitive to changes in the interest rate,then changes in the money supply:
Ad Substantiation
The requirement that advertisers have evidence to back up their claims, ensuring that advertisements are truthful and not misleading.
Reasonable Basis
A concept used in various legal and financial contexts to signify that there is a sound, logical foundation for a particular action or decision.
Claims
Demands or assertions of right to payment or to a legal remedy for loss or damage.
Corrective Advertising
Advertising in which the company explicitly states that formerly advertised claims were untrue. Also called counteradvertising.
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