Which of the Following Statements Is True of Database Marketing

question 32

Multiple Choice

Which of the following statements is true of database marketing?

• A) It works by using univariate analysis to transform marketing from a proactive to a reactive process.
• B) It works by utilizing information that can be found outside the organizational database.
• C) It makes an organization responsive to the needs of its customers.
• D) It allows an organization to resist changes in the marketplace.

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Definitions:

Short-term Storage

A cognitive function where small amounts of information are temporarily held for a limited duration, often referred to as short-term memory.

Visual Information

Data perceived through the sense of sight, crucial for learning, navigation, and understanding of our environment.

Semantic Information

Information related to the meanings of words and sentences, often discussed in the context of understanding language and communication.

Long-term Storage

The phase of memory where information is retained for extended periods, potentially for a lifetime; part of the human memory model.