Which of the Following Statements Is True of Database Marketing

question 32

Multiple Choice

Which of the following statements is true of database marketing?

• A) It works by using univariate analysis to transform marketing from a proactive to a reactive process.
• B) It works by utilizing information that can be found outside the organizational database.
• C) It makes an organization responsive to the needs of its customers.
• D) It allows an organization to resist changes in the marketplace.

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Definitions:

Long-run Aggregate Supply

The total supply of goods and services that an economy can produce when resources are fully employed at their most efficient levels, without inflation.

Short-run Aggregate Supply

The total supply of goods and services that firms in an economy are willing to produce at a given overall price level in a specific time period.

Aggregate Quantity Demanded

The aggregate quantity of a product or service that buyers are prepared and capable of buying at a specific price point within a certain time frame.

Stagflation

An economic condition characterized by stagnant economic growth, high unemployment, and high inflation.