Database Marketing Works by Using Multivariate Analysis, Data Segmentation, and Automated

question 58

True/False

Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

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Definitions:

Sensory Intelligence

The ability to understand and manage sensory input, including recognizing how one processes sensations and effectively using this knowledge in daily life.

Sir Francis Galton

A British polymath known for his pioneering studies of human intelligence and for introducing the use of questionnaires and surveys for collecting data.

Spatial Abilities

The capacity to understand, reason, and remember the spatial relations among objects or space.

Stanford-Binet Scales

A standardized test that assesses intelligence and cognitive abilities in children and adults, ranging from age two to adulthood.