_____ Can Be Described as Using an Organization's Database of Customers

question 5

Multiple Choice

_____ can be described as using an organization's database of customers and potential customers in order to promote products or services that an organization offers.

• A)Database mining
• B)Database marketing
• C)Data encapsulation
• D)Data normalization

Understand the concept of Net Present Value (NPV) and its calculation for investment appraisal.

Comprehend the significance of the internal rate of return (IRR) and how it serves as a decision criterion in capital budgeting.

Grasp the importance and calculation method of the payback period for investment decisions.

Recognize the role and limitations of accounting rate of return (ARR) in investment choices.

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Definitions:

Internal Validity

The extent to which a study can demonstrate a causal relationship between variables, free of confounding factors.

Random Assignment

is a process used in experimental designs to allocate participants to different groups in a study by chance, minimizing pre-existing differences among those groups.

Pretest-Posttest Nonequivalent Groups Design

A quasi-experimental design involving two groups that are not randomly assigned, with both groups measured both before (pretest) and after (posttest) a treatment or intervention.

Posttest-Only Nonequivalent Groups Design

An experimental design in which different groups are compared only after the treatment or intervention, without a pretest comparison.