Which of the Following Statements Is True of Database Marketing

question 32

Multiple Choice

Which of the following statements is true of database marketing?

• A) It works by using univariate analysis to transform marketing from a proactive to a reactive process.
• B) It works by utilizing information that can be found outside the organizational database.
• C) It makes an organization responsive to the needs of its customers.
• D) It allows an organization to resist changes in the marketplace.

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Definitions:

Self-Handicapping

A cognitive strategy where an individual creates obstacles to performance in order to maintain self-esteem in the face of potential failure.

Attitudes

Attitudes are relatively enduring sets of beliefs and feelings toward a person, object, or event, influencing an individual's emotional responses and behaviors.

Self-Perception Theory

A theory suggesting that individuals determine their attitudes and preferences by interpreting the meaning of their own behavior.

Lens Model

A psychological framework used to explain how individuals make judgments under conditions of uncertainty.