In the Context of Segmentation of Customers in Database Marketing

question 61

Multiple Choice

In the context of segmentation of customers in database marketing, _____is used to discover patterns and relationships.is a variable that includes gender, age, income, and marital status. ​

• A) strategical information
• B) geographical information
• C) psychographic information
• D) demographic information

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Definitions:

Required Discount Rate

The minimum expected rate of return on an investment, used in the discounting process of present value calculations.

Profitability Index

A financial tool used to determine the desirability of an investment or project by dividing the present value of future cash flows by the initial investment cost.

Rate Of Return

The gain or loss on an investment over a specified time period, expressed as a percentage of the investment's initial cost.

Profitability Index

A financial tool used to determine the desirability of an investment or project, calculated by dividing the present value of future cash flows by the initial investment cost.