In the Context of Segmentation of Customers in Database Marketing

question 61

Multiple Choice

In the context of segmentation of customers in database marketing, _____is used to discover patterns and relationships.is a variable that includes gender, age, income, and marital status. ​

• A) strategical information
• B) geographical information
• C) psychographic information
• D) demographic information

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Definitions:

Judicial Limits

Restrictions and boundaries set on the powers and authority of courts and judges.

Political Limits

Boundaries set by legal and governmental systems that define the extent of political actions, powers, or influence.

Freedom of Information Act

A federal law in the United States that allows for the full or partial disclosure of previously unreleased information and documents controlled by the government.

Administrative Procedures Act

A federal statute that governs the way administrative agencies of the United States government may propose and establish regulations, ensuring transparency and fairness.