Information Technology and the Internet Have,in Essence,resulted in Two Groups-The

question 87

Multiple Choice

Information technology and the Internet have,in essence,resulted in two groups-the information rich and the information poor.This gap between the two groups is called _____.

• A)information barrier
• B)domain squat
• C)data junction
• D)digital divide

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Definitions:

Brand Extension

The strategy of using an established brand name to launch a new or modified product in a different category.

Bic Brand Name

A well-known brand that specializes in making disposable consumer products such as lighters, razors, and pens.

Innovation Strategy

An approach a company takes to encourage new ideas, creative thinking, and new project developments to gain a competitive advantage.

Product Line Extension

The practice of expanding an existing product line by adding new variants, flavors, sizes, or features to the same brand.